Showing posts with label Wonder Bread. Show all posts
Showing posts with label Wonder Bread. Show all posts

Thursday, June 03, 2010

Is It Really Better? Apparently.

Ok, so this morning someone told me that something was "the best thing since sliced bread", (even my mom said such a phrase in the past...see what I mean.) and it got me thinking - is it really?? And then, the next thought, of course is - what makes something better than sliced bread, and why is sliced bread all that great anyway? I mean, really?

So, of course I had to look up Sliced Bread (thank you internet, and wikipedia!). Turns out that Wonder Bread has been creating pre-sliced loaves since about 1928. Crazy, huh? And the term "the best thing since sliced bread", well, that was a part of a marketing campaign set forth by Wonder Bread. So, it just goes to show that brand recognition is indeed a vital part of our culture.


I still find it a little funny though that a food item has that much power...I mean, "the best thing since the steam engine" just doesn't have the same ring to it, does it? Yet the steam engine...arguably a more important creation than pre-sliced bread...I'm just sayin'.


That's all I got. (And, yes, thanks mom...I know that statement is grammatically incorrect...but I like it anyway.)

-- Kelly ( :